Master en Marketing Digital et Communication (MDMC)

MGT 620 – Change Management & ESG This course introduces students to organisational design and why, in today’s ever changing macro context, an organisation’s success is dependent on its ability to evolve structures, processes and people in an agile way. Topics include strategy, sustainability, ESG, organisational and individual performance management, leadership and change management.

TEC 635 – Exploring, Visualizing & Storytelling with Data We are living in an age of information overload. The vast amount of data we continuously generate can easily become a barrier to fast decision making instead of an enabler. By using effective exploration, visualization and storytelling techniques we can, instead, convert enormous data feeds into meaningful, clear and thorough visual stories that can enable the right business decision at the right time. This is why Data Visualization and Storytelling are among the vital skills that both business analysts and managers at all levels need to acquire to win in the current “Big Data” era.This course covers data exploration and visualization techniques, elements of cognitive and colour theory and provides a practical methodology to move from business questions to impactful visual stories using modern data visualization tools (Power BI). Students will practice their knowledge on real-world data through a number of business case studies.

MKG 610 – Global Marketing in the Digital World In a world of increased globalization and technological advancement, companies have had to rethink their marketing strategies, address the challenges stemming from digitalization, and seize the opportunities arising from operating in the digital age. In this course, students will gain an understanding of the foundations of global marketing and learn how to develop a marketing plan that takes into account the macroeconomic, cultural, and technological factors that affect companies in their effort to create brands that resonate with today’s customers. The program will emphasize the ways in which digital marketing, e-commerce, social media can be leveraged to engage with the company’s target audience and effectively market a product or service that creates value for stakeholders.

MGT 630 – Turning Idea to Success Innovation can no longer be viewed as a sideshow. It is the way to do business and a key driver of sustainable growth. This module is designed to help students develop the skills and knowledge necessary to turn innovative ideas into successful businesses. Students will learn the importance of innovation for businesses, different types of innovation, how to identify and evaluate potential business opportunities, develop effective business plans, understand the importance of customer validation in business planning and execute on those plans to achieve their goals. The module will cover key topics such as innovation, business development, and business plan development, with a focus on practical application.

RES 700 B – Research planning and preparation This module is designed to help students to plan and prepare their research projects(Capstone) by developing a clear, concise research proposal with problem statement, key research questions, research methodology, literature review, proposed outcomes. The research proposal forms the ‘gateway’ to the research (Capstone project) itself and the aim is to ensure that students are well planned to implement their Capstone projects.

RES 700 C – Research Thesis / Capstone All graduate students at the IIG are entitled to complete a research thesis. Master’s thesis provides an opportunity for students to engage in high-level research focusing on an area of specialization within their program. In their thesis students apply the knowledge they have acquired in the Research Module (Introduction to Research Methodology RES 100A) while exploring the topic of their choice.