Master en Marketing Digital et Communication (MDMC)

MKG 615 – Consumer and Market Insight Consumer and Market insights is about understanding the consumers and assessing the market landscape in order to define the optimal strategy for a product/service. The objective of this course is to train the students on the key tools of Market Research, and develop their ability to think strategically, by identifying the right business questions, turning them into a concrete and clear learning plan, then understanding and defining consumer needs to come up with a strategic recommendation. Students will have the ability to use their analytical skills and strategic thinking to build insightful recommendations.

MGT 657 – Logistics & Project Management This course provides a systematic overview of design, control and improvement of operations, projects, logistics and supply chain related management issues. It renders the rationale and practices of optimizing the global supply chain and leveraging it as a value-creating strategy to gain competitive advantage in the global marketplace. The project management key success factors will be presented, examined, discussed, and applied by the students on concrete projects. In the meantime, it addresses issues related to sustainability, quality management, and the challenges of establishing trust and collaboration amongst operation partners.

COM 635 – Integrated Branding & Storytelling The course of Integrated Communication aims at giving the student the tools to analyze and develop brand communications initiatives. The course will look at the evolution of communication and advertising technique, focusing on the latest theories and approaches in digital era. The learning process will be based on theory, case studies and real-life classwork to learn how to develop a communication campaign, starting from the analysis of the business challenges to defining the consumer insight, briefing process, creative development and assessment. The key learning outcome of the course is giving the ability to the students to analyze communications, their effectiveness and manage the communication/creative process.

ECO 610 – Global Economics & Development This course aims to examine the working of a national economy and the critical role that businesses play in it. It provides insights into the workings of economic policy and the issues discussed in current policy debates. It studies business cycles and the impact of policies on short-term fluctuations. It then turns to the longer term by examining economic growth and its drivers. It studies development and the strategies pursued by successful developing countries. It analyses the Sustainable Development Goals and contributes to a better understanding of the need for multilateral and regional economic cooperation and national economic policies for sustainable development. The course provides an understanding of challenges confronting the global economic order, impacts of the trade and investment policies, the role of financial system and the regional market integration. 

RES 700 A – Introduction to Research This module is designed to provide students a solid understanding of the research process with a foundation in research methods and techniques. It will introduce students to how to identify research questions, develop hypotheses, design research, and collect and analyze data. Students will also be introduced to different research designs, such as qualitative, quantitative, and mixed-methods approaches.